Apple iPhone complaint not upheld

Posted: 30 July 2009

The Advertising Standards Agency (ASA) has decided not to uphold complaints relating to a promotional campaign for the Apple iPhone 3G.

According to the judgment, ten viewers voiced concern over whether the advert - which referred to the many apps available for the handset - was misleading.

The voice-over on the clip said "Yep, there's an app for just about anything. Only on the iPhone", but the group of consumers said this may not be true because the T Mobile G1 phone also has a marketplace with downloadable apps as well.

However, the ASA said it believed viewers would understand the meaning of "Only on the iPhone" to mean that Apple is not the only company supplying this service yet is distinct from its competitor as it offers many more apps than the G1.

"We concluded the claim 'Only on the iPhone' was justified and not misleading," it explained.

The G1 is the first handset to use Google's Android operating system.

Which do you prefer – the G1 or the iPhone?

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